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Staying INspired with…Interior Designer Sarah Ward

We’ve  missed seeing our clients and industry friends so decided to check in and discover how they are managing their working lives and staying #INspired at this extraordinary time. 

First up is Sarah Ward of Interiors by Sarah Ward

Sarah is one of London’s top interior designers and really listens to her clients, taking time to learn how they wish to live, resulting in elegant yet comfortable interiors.

Sarah skilfully introduces vibrant colours and layers textures whilst always mindful of the practicalities necessary for day to day living.

One of our favourite recent projects is Cleopatra where boldly graphic, custom headboards and textured surfaces combine with bespoke cabinetry to create eye-catching results.

WHERE ARE YOU CURRENTLY WORKING FROM AND HOW DOES THIS COMPARE TO YOUR NORMAL WORKING ENVIRONMENT?

I’m in sunny Suffolk.  Miles away in every way from London.  It is super-quiet on the coast and I have wonderful time for creative adventure (in my mind!)

WITH OBVIOUS RESTRICTIONS IN PLACE, HOW DO YOU CONTINUE TO SOURCE YOUR INSPIRATION?

There is still so much at our fingertips – books, magazines, Instagram and the webinar fest is a fantastic source of intel. And I think…a lot.

HAS THIS SITUATION MEANT YOU ARE USING OR ADOPTING TECHNOLOGIES MORE THAN BEFORE AND DO YOU THINK YOU WILL CARRY ON USING THEM IN THE SAME WAY WHEN ALL RESTRICTIONS ARE OVER?

Well yes. I feel that my technical skills have improved massively.  ‘Zoom’ is the new us. Remote everything is accessible and working from home has never been easier.  We will definitely think about this (as far as is practical)

NAME ONE THING YOU HAVE YOU LEARNT YOU CANNOT WORK WITHOUT AND ONE WORK RELATED THING THAT YOU HAVEN’T MISSED IN THE SLIGHTEST.

The showrooms!  Apart from missing the physical inspiration it’s the lack of chat.

I haven’t missed meetings that I really don’t need to be at.

WHILST IN LOCKDOWN, IS THERE AN OBJECT THAT YOU HAVE RECONNECTED WITH OR HAVE APPRECIATED MORE FOR BEING AROUND YOU?

My garden.


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Staff Profile: Nichola Webb

Nichola Webb is the longest serving staff member and has worked with Deirdre since 2002.  Nichola is a CAD Designer and converts Deirdre’s hand drawn and coloured designs to digital artwork which is then used as a template by our weavers.

Nichola Webb

1) Looking back over the past year, what would you say was your most memorable moment working at Deirdre Dyson?

I really enjoyed the CDQ summer street party in June.  It was a fantastic evening, a nice celebration and introduction to our temporary showroom as we had just moved in.  I also enjoyed visiting Designjunction, it was so contemporary and inspirational. A nice balance between creative and commercial.

2) From the choice of Deirdre Dyson designs, is there a particular favourite that you have and if so, why?

I think all the ‘Butterfly Collection’ is fabulous but my favourite is FARFALLA. It is such a beautiful design, well balanced with a combination of natural colours and  lovely silk red spots. It makes you smile and could be used in various locations.

FARFALLA

3) As a member of the CDQ, (Chelsea Design Quarter) is there a particular company or showroom within the vicinity that you like and would recommend to others?

GO MODERN specialises in contemporary design-led furniture. They have really lovely, unique furniture for the whole home.

Go Modern

My favourite lunch spot is Jaks, hidden away in a basement on the Kings Road with amazing Mediterranean food, authentic décor and a great relaxing atmosphere.

4) Seeing that Christmas is fast approaching what would be on your ‘Christmas wish list’ as the ultimate present?

As I have all my family in New Zealand, spending time with my nephew, niece and family is my ultimate present.  Nothing comes close to this.  I’m so excited as it is so close now.

5) And what are you looking forward to in the New Year?

We are all very excited about moving back to 554 Kings Road, into our newly refurbished showroom next year. The showroom is going to be spectacular and a beautiful space to work in. Definitely a highlight of the year.